In this multiple-part series, we’re highlighting how to become a savvier Meta marketer. First up: three steps to consolidating your audiences.
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New-Channel Tests: How Can You Tell If They’re Working?
So you’ve decided to expand your channel portfolio and test new platforms. How can you prep for success?
In a Growth Slump? Shift Your Focus to the Right KPIs
In The Marketer’s Guide to Battling Growth Stagnation in 2022, get five battle-ready strategies to survive slumps and escape growth plateaus.
Advertising Channel Expansion: Which Channels Should You Prioritize?
As we explain in our Complete Guide to Channel Expansion, recognizing the need...
How Improving Customer Experience Can Help You Battle the Loyalty Recession
In June, consumer spending in the U.S. dropped for the first time this year....
Advertising Channel Expansion: When Is It Time to Test?
Channel expansion is widely understood as important to successful advertising strategies; it’s always a good time to test new opportunities.
CBD Advertising on Facebook: Red-Tape Workarounds and Strategies for Success
As of 2022, Facebook still remains the largest social media platform in the...
What is Product Channel Fit and Why is it Crucial to Growth?
Product channel fit may be a lesser-known concept than product market fit, but...
Designing Ad Creative During COVID-19
COVID-19 has created numerous challenges for society. We’re working differently,...
The Pros and Cons of Comparative Advertising
Subway came out with an ad campaign that wants us to take a break from the...
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