by Vad Pishkov | May 23, 2024 | Growth Strategies, Marketing
Expert marketers know that last click attribution is a flawed, limiting perspective on media performance. Yet even in 2024, with cookies on the way out, it persists. And it curtails a brand’s marketing potential. A Necessary Pivot Late in 2022, we signed a client that...
by Vad Pishkov | May 14, 2024 | Growth Strategies
We’ve all got guilty pleasures. For too many performance marketers, their guilty pleasure is an addiction to the shiny low costs of last click attribution. It’s not easy to snap your fingers and switch to a more robust measurement model, whether that’s MTA...
by Vad Pishkov | May 8, 2024 | Growth Strategies
Does the title of this blog speak directly to your experience? You’re in good company; many is the brand that’s come to Playbook Media facing this exact scenario. I have good news: it’s very likely you don’t need to spend more to overcome this challenge. But you...
by Vad Pishkov | Apr 25, 2024 | Growth Strategies
In this multiple-part series, we’re highlighting how you can become a savvier Meta marketer by minimizing cost and maximizing results. This may be the last article in “Get More from Your Meta Money” (where we look at targeting with Meta Advantage+ Catalog Ads), but...
by Vad Pishkov | Apr 3, 2024 | Growth Strategies
In this multiple-part series, we’re highlighting how you can become a savvier Meta marketer by minimizing cost and maximizing results. As announced at the 2024 Meta Marketing Summit, Meta is introducing a new release to help advertisers shore up their tracking and...