So you’ve decided to expand your channel portfolio, and you’ve zeroed in on a...
New-Channel Tests: How Can You Tell If They’re Working?
read more
Welcome to the Playbook Blog
Get the latest insights on marketing breakthroughs
for high-growth brands.
In a Growth Slump? Shift Your Focus to the Right KPIs
In our latest resource, The Marketer’s Guide to Battling Growth Stagnation in...
Advertising Channel Expansion: Which Channels Should You Prioritize?
As we explain in our Complete Guide to Channel Expansion, recognizing the need...
How Improving Customer Experience Can Help You Battle the Loyalty Recession
In June, consumer spending in the U.S. dropped for the first time this year....
Advertising Channel Expansion: When Is It Time to Test?
In general, advertisers should resist becoming overly reliant on the dominant...
CBD Advertising on Facebook: Red-Tape Workarounds and Strategies for Success
As of 2022, Facebook still remains the largest social media platform in the...
What is Product Channel Fit and Why is it Crucial to Growth?
Product channel fit may be a lesser-known concept than product market fit, but...
Designing Ad Creative During COVID-19
COVID-19 has created numerous challenges for society. We’re working differently,...
The Pros and Cons of Comparative Advertising
Subway came out with an ad campaign that wants us to take a break from the...
COVID-19 is Changing Everything About the 2020 Holiday Shopping Season. Is Your Business Ready?
The holiday shopping season is nearly upon us. It’s that time of year when every...
Marketing is hard. We make it less hard.
Answer these 10 questions and receive a custom growth guide to help supercharge business growth.
