Why we’re all in on performance branding – and how it can transform your growth.

Built By Operators.
Measured By Revenue.

Playbook is a performance-led growth partner that combines strategy, creative, media, analytics, and AI into a single, accountable system designed to scale what actually matters.

Trusted by category-defining brands

Built by Operators Who’ve Owned the Outcome.

Our team has been responsible for real budgets, real targets, and real results. That experience shapes how we partner and how we measure performance.

Bryan Karas
CEO
Erica Peacock
COO
Brian Zweig
CRO
Monika Ellis
VP of Analytics
Jimmy Liao
VP of Media
Erin Bartynski
Director of Client Services
Noah Dove
Client Partner
Andrea Cheung
Director of Creative Services
Ian Garcia
Director of Paid Social
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