Why we’re all in on performance branding – and how it can transform your growth.

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Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

3 Overlooked Channels to Shift Your Q4 Marketing Budgets Into for Better ROI in 2025

This quarter isn't just about holiday spikes—it's where smart budget shifts can deliver outsized returns amid rising costs and fragmented audiences. In 2025, marketing budgets are projected to rise to ...

Playbook Media

Dereka Smith

August 28, 2025

LIFETIME VALUE

Why Marketers Need a Testing Mindset to Scale

Bryan Karas

July 17, 2025

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Why CTV isn’t the only Performance Branding Channel

Playbook Media

July 10, 2025

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Are You Ready for CTV? Here’s How to Know

Erica Peacock

June 4, 2025

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Is CTV Advertising Worth the Investment? Here’s a Low-Risk Way to Decide

Erica Peacock

May 29, 2025

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Performance Branding to Offset Budget Instability: 4 Moves to Future-Proof Marketing Spend

Dereka Smith

May 22, 2025

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Is Your Marketing ROI Declining as Spend Increases?

Dereka Smith

May 15, 2025

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How We Measure the Value of Brand Campaigns

Bryan Karas

May 8, 2025

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Brand Isn’t a Product — It’s a Promise That Drives Performance

Chris Donovan

April 28, 2025

LIFETIME VALUE

Designing for Attention: Creative Principles Every Digital Advertiser Should Know

Dereka Smith

April 23, 2025

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