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New-Channel Tests: How Can You Tell If They’re Working?

New-Channel Tests: How Can You Tell If They’re Working?

by Bryan Karas | Oct 10, 2022 | Growth Strategies

So you’ve decided to expand your channel portfolio, and you’ve zeroed in on a couple of new platforms to test. Before you flip the switch and start your new campaigns, let’s take a minute to make sure you’re setting yourself up for a successful outcome. When we say...
In a Growth Slump? Shift Your Focus to the Right KPIs

In a Growth Slump? Shift Your Focus to the Right KPIs

by Bryan Karas | Oct 5, 2022 | Growth Strategies

In our latest resource, The Marketer’s Guide to Battling Growth Stagnation in 2022, we provide readers with five battle-ready strategies that can be used to survive slumps and escape growth plateaus.  These strategies are being shared in response to macroeconomic...
Advertising Channel Expansion: Which Channels Should You Prioritize?

Advertising Channel Expansion: Which Channels Should You Prioritize?

by Bryan Karas | Oct 3, 2022 | Growth Strategies

As we explain in our Complete Guide to Channel Expansion, recognizing the need to diversify your channel mix is the easy part. In a digital marketing landscape where new channels and features emerge by the quarter, choosing the right channels to test is a more...
How Improving Customer Experience Can Help You Battle the Loyalty Recession

How Improving Customer Experience Can Help You Battle the Loyalty Recession

by Bryan Karas | Sep 28, 2022 | Growth Strategies

In June, consumer spending in the U.S. dropped for the first time this year. According to consumer spending data shared by the Commerce Department, “purchases of goods and services, adjusted for changes in prices, decreased 0.4% after a downwardly revised 0.3% gain a...
Advertising Channel Expansion: When Is It Time to Test?

Advertising Channel Expansion: When Is It Time to Test?

by Bryan Karas | Sep 23, 2022 | Growth Strategies

In general, advertisers should resist becoming overly reliant on the dominant platforms of Google and Facebook, which collectively accounted for nearly three-quarters of global digital ad spend in 2021.  There are a few reasons for this, chiefly that Google and...

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