Author: Bryan Karas

Is It Time to Ditch Your Agency? These Signs Point to Yes

We recognize the clues that it’s time to find a new advertising agency. If you think this sounds like you, here are 10 sure signs.

New-Channel Tests: How Can You Tell If They’re Working?

So you’ve decided to expand your channel portfolio and test new platforms. How can you prep for success?

In a Growth Slump? Shift Your Focus to the Right KPIs

In The Marketer’s Guide to Battling Growth Stagnation in 2022, get five battle-ready strategies to survive slumps and escape growth plateaus.

Advertising Channel Expansion: Which Channels Should You Prioritize?

As we explain in our Complete Guide to Channel Expansion, recognizing the need to diversify your channel mix is the easy part. In a digital marketing landscape where new channels and features emerge by the quarter, choosing the right channels to test is a more complicated challenge. The first, and most fundamental, step in this […]

How Improving Customer Experience Can Help You Battle the Loyalty Recession

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]In June, consumer spending in the U.S. dropped for the first time this year. According to consumer spending data shared by the Commerce Department, “purchases of goods and services, adjusted for changes in prices, […]

Advertising Channel Expansion: When Is It Time to Test?

Channel expansion is widely understood as important to successful advertising strategies; it’s always a good time to test new opportunities.