by Bryan Karas | Oct 10, 2022 | Growth Strategies
So you’ve decided to expand your channel portfolio, and you’ve zeroed in on a couple of new platforms to test. Before you flip the switch and start your new campaigns, let’s take a minute to make sure you’re setting yourself up for a successful outcome. When we say...
by Bryan Karas | Oct 5, 2022 | Growth Strategies
In our latest resource, The Marketer’s Guide to Battling Growth Stagnation in 2022, we provide readers with five battle-ready strategies that can be used to survive slumps and escape growth plateaus. These strategies are being shared in response to macroeconomic...
by Bryan Karas | Oct 3, 2022 | Growth Strategies
As we explain in our Complete Guide to Channel Expansion, recognizing the need to diversify your channel mix is the easy part. In a digital marketing landscape where new channels and features emerge by the quarter, choosing the right channels to test is a more...
by Bryan Karas | Sep 28, 2022 | Growth Strategies
In June, consumer spending in the U.S. dropped for the first time this year. According to consumer spending data shared by the Commerce Department, “purchases of goods and services, adjusted for changes in prices, decreased 0.4% after a downwardly revised 0.3% gain a...
by Bryan Karas | Sep 23, 2022 | Growth Strategies
In general, advertisers should resist becoming overly reliant on the dominant platforms of Google and Facebook, which collectively accounted for nearly three-quarters of global digital ad spend in 2021. There are a few reasons for this, chiefly that Google and...
