by Rob Wormley | Aug 8, 2022 | Growth Strategies
Product channel fit may be a lesser-known concept than product market fit, but while it can be overlooked, don’t underestimate this important strategy to improve product growth. If you’re new to product channel fit, this guide will introduce you to what it is, how it...
by Rob Wormley | Oct 8, 2020 | Uncategorized
COVID-19 has created numerous challenges for society. We’re working differently, shopping differently, and communicating differently. One question we hearing more in conversations with our clients is this: “Should we approach ad creative differently given the current...
by Rob Wormley | Sep 21, 2020 | Uncategorized
Subway came out with an ad campaign that wants us to take a break from the burger. It shows Ronald McDonald “taking a break” by the pool drinking a soda out of a Subway cup with a sandwich resting on the table next to him. I’m not going to lie, this is kind of...
by Rob Wormley | Sep 17, 2020 | Uncategorized
The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few weeks will give you the same advice offered every year: You. Need. To. Plan. Ahead. But this year isn’t like previous years. This year we’re facing...