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See the latest tips, guides, videos, and industry features from the Playbook Media team.
In the News
TikTok and Instagram Search: What Brands Need to Know about Social's Next Battlefield
by Bryan Karas, April 4, 2023
Forget Generative AI; Facebook Should Acquire Roku
By Bryan Karas, April 13, 2023
How to Recognize When It's Time to Expand Into New Digital Marketing Channels
By Bryan Karas, March 9, 2023
Will ChatGPT Become Another Race to the Bottom in Marketing?
By Bryan Karas, March 3, 2023
It's Time To Reacquaint Yourself With Media Mix Modeling
By Bryan Karas, Feb. 28, 2023
Three Marketing Fails That Demonstrate the Importance of Fundamentals
By Bryan Karas, Feb. 10, 2023
These 3 KPIs Will Help You Survive a Recession
By Bryan Karas, Jan. 31, 2023
Focusing On Right KPIs Can Help Marketers Survive Economic Downturns
By Bryan Karas, Jan. 6, 2023
Why This Ugly Duckling of Marketing Might Just Save Your Business
By Bryan Karas, Jan. 6, 2023
Why Agencies Should Hire Marketing Freelancers
by Erica Peacock , September 12, 2022
What Should Performance Marketers Know Before Testing CTV?
by Erica Peacock , August 18, 2022
8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023
by Bryan Karas, Nov. 9, 2022
Podcast: Building a Balanced Economic Model
by Bryan Karas, Nov. 8, 2022
5 Business Transformation Predictions That Will Affect Marketers in 2023
by Bryan Karas, Oct. 28, 2022
Three Things Marketers Get Wrong with Channel Expansion
By Bryan Karas, Oct. 20, 2022
4 Crucial Indicators to Know When Raising VC Funding
By Bryan Karas, Dec. 5, 2020
Guides
Making Influencer Marketing Profitable
Why Now is the Perfect Time for Brands to Invest in Connected TV
Videos
Full Interview with John Hamilton and Bryan Karas
Start CTV Now with John Hamilton, CEO/Founder at TVDataNow
Nothing Stronger Than TV Ads
How to get Started in CTV with John Hamilton, CEO/Founder at TVDataNow
When do Conversions Happen?
Performance of Different Creatives with John Hamilton, CEO/Founder at TVDataNow
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