Resources
AI-Driven Performance Marketing: The Ultimate Guide
By Pecan.ai and Playbook Media
The dynamic nature of the business landscape demands that marketing strategies evolve and adapt to stay relevant. In order to remain competitive in this constantly changing environment, developing effective marketing strategies should be a key focus for businesses
In the News
The Straight Skinny on Reels: How Hyped Should Advertisers Get?
by Bryan Karas, November 13, 2023
How to Build a Killer Marketing Function at Your Mature Company
by Bryan Karas, Oct. 20, 2023
While ChatGPT Got the Headlines, Meta's AI Took Q4 Pole Position
by Bryan Karas, Oct. 19, 2023
How to Build a Marketing Function in the Go-to-Market Stage of Your Startup
by Bryan Karas, Oct. 17, 2023
Google's Got a Search Monopoly - So What Now?
by Bryan Karas, Oct. 9, 2023
How to Tune up LTV in Q4 and Get a Jump on 2024
by Bryan Karas, Oct. 6, 2023
How to Build a Marketing Function in the Early Start-Up Stages
by Bryan Karas, Oct. 5, 2023
Why Brands Should Focus on Their Best Customers to Improve Holiday Growth
by Bryan Karas, Sept. 18, 2023
Embrace Change: Concrete Steps to Surmount Obstacles to a Better Media Mix
by Bryan Karas, August 17, 2023
On-Demand Webinar: Tune up Your Q4 Media Mix
by Bryan Karas and Matt Hertig, July 19, 2023
Outperforming ChatGPT: 3 Winning Marketing Strategies for AI-Powererd Growth
by Bryan Karas, July 10, 2023
How Brands Should Address Platform Marketing Support post-Tech Layoffs
by Bryan Karas, June 23, 2023
Forget Recession Planning — Use These 4 Recession-Defeating Strategies to Jumpstart Your Brand
by Bryan Karas, June 19, 2023
Stop Focusing on Funnel Bottoms; Go Upstream to Pan for Gold
by Bryan Karas, May 30, 2023
TikTok and Instagram Search: What Brands Need to Know about Social's Next Battlefield
by Bryan Karas, April 4, 2023
Forget Generative AI; Facebook Should Acquire Roku
By Bryan Karas, April 13, 2023
How to Recognize When It's Time to Expand Into New Digital Marketing Channels
By Bryan Karas, March 9, 2023
Will ChatGPT Become Another Race to the Bottom in Marketing?
By Bryan Karas, March 3, 2023
It's Time To Reacquaint Yourself With Media Mix Modeling
By Bryan Karas, Feb. 28, 2023
Three Marketing Fails That Demonstrate the Importance of Fundamentals
By Bryan Karas, Feb. 10, 2023
These 3 KPIs Will Help You Survive a Recession
By Bryan Karas, Jan. 31, 2023
Focusing On Right KPIs Can Help Marketers Survive Economic Downturns
By Bryan Karas, Jan. 6, 2023
Why This Ugly Duckling of Marketing Might Just Save Your Business
By Bryan Karas, Jan. 6, 2023
Why Agencies Should Hire Marketing Freelancers
by Erica Peacock , September 12, 2022
What Should Performance Marketers Know Before Testing CTV?
by Erica Peacock , August 18, 2022
8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023
by Bryan Karas, Nov. 9, 2022
Podcast: Building a Balanced Economic Model
by Bryan Karas, Nov. 8, 2022
5 Business Transformation Predictions That Will Affect Marketers in 2023
by Bryan Karas, Oct. 28, 2022
Three Things Marketers Get Wrong with Channel Expansion
By Bryan Karas, Oct. 20, 2022
4 Crucial Indicators to Know When Raising VC Funding
By Bryan Karas, Dec. 5, 2020
Guides
Making Influencer Marketing Profitable
Why Now is the Perfect Time for Brands to Invest in Connected TV
Videos
Full Interview with John Hamilton and Bryan Karas
Start CTV Now with John Hamilton, CEO/Founder at TVDataNow
Nothing Stronger Than TV Ads
How to get Started in CTV with John Hamilton, CEO/Founder at TVDataNow
When do Conversions Happen?
Performance of Different Creatives with John Hamilton, CEO/Founder at TVDataNow
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