Producing Direct Response Video Creative that Converts.
Develop video ad creative that drives high Facebook and Instagram clickthroughs and conversions – at varying budget levels.
- Partner with high-end LA Production Studios to use their excess capacity between brand projects for single day, cost-efficient shoots
- Structured video creative in modular formats, resulting in 100s of assets
- <5 week turnaround from concepting to launch
- Test different video components to determine the best performing combination
- Leverage cut-downs from the master video to drive ongoing results in lower funnel audiences
8X scale in spend on the Facebook platform
996% increase in conversions
23% decrease in CAC (Cost to Acquire a Customer)
We needed to efficiently scale conversions from Facebook during the peak summer period. Playbook Media helped us 10X our conversions while lowering our overall CAC.
Head of Growth at OhmConnect