Leveraging Influencer Content to Drive Direct Response Results.


Scaling influencer marketing with predictable and positive ROI

The Playbook

  • Work with Influencers to create high quality posts, promoting the brand promise in their own voice.
  • Boost a modified version of the Influencers post – within the Influencers account – delivering to the Brands’ target audiences.
  • Benchmark the results against existing direct response campaigns.



-50% lower CAC (cost per acquisition)


250% increase in CTR (clickthrough rate)


Generated 50% of total signups from Paid Facebook since launch


Similar CVR (conversion rates)

Playbook Media helped us expand our brand messaging through the voice of Influencers – allowing us to reach new audiences on Facebook/Instagram.

Aleks Strub,

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