Leveraging Influencer Content to Drive Direct Response Results.
Challenge
Scaling influencer marketing with predictable and positive ROI
The Playbook
- Work with Influencers to create high quality posts, promoting the brand promise in their own voice.
- Boost a modified version of the Influencers post – within the Influencers account – delivering to the Brands’ target audiences.
- Benchmark the results against existing direct response campaigns.
Results
50%
-50% lower CAC (cost per acquisition)
250%
250% increase in CTR (clickthrough rate)
50%
Generated 50% of total signups from Paid Facebook since launch
=
Similar CVR (conversion rates)
Playbook Media helped us expand our brand messaging through the voice of Influencers – allowing us to reach new audiences on Facebook/Instagram.
Aleks Strub,
CMO
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