Leveraging Influencer Content to Drive Direct Response Results.

Challenge

Scaling influencer marketing with predictable and positive ROI

The Playbook

  • Work with Influencers to create high quality posts, promoting the brand promise in their own voice.
  • Boost a modified version of the Influencers post – within the Influencers account – delivering to the Brands’ target audiences.
  • Benchmark the results against existing direct response campaigns.

Results

50%

-50% lower CAC (cost per acquisition)

250%

250% increase in CTR (clickthrough rate)

50%

Generated 50% of total signups from Paid Facebook since launch

=

Similar CVR (conversion rates)

Playbook Media helped us expand our brand messaging through the voice of Influencers – allowing us to reach new audiences on Facebook/Instagram.

Aleks Strub,
CMO

Get in touch
with us

Copyright © 2021. Playbook Media, Inc