Why You Need a TikTok Advertising Agency

Today roughly a billion people are actively using TikTok to share and consume content and interact with followers. If your target customer is on TikTok, there is a massive opportunity to acquire new customers at extremely low costs.

A TikTok Advertising Agency Can Help You Maximize Performance

Playbook Media is a TikTok advertising agency that can help you get the most out of paid campaigns that target TikTok users. Whether you’ve never used the platform before or you’re looking to maximize performance on existing ad campaigns, Playbook Media can help. 

“In 2019, the Hera London business grew tremendously, thanks in huge part to the team at Playbook Media who managed all of our paid ads on Facebook and Instagram.”

— Ash White, Founder & CEO Hera

Why Hire Playbook Media to Help You Advertise on TikTok?

Low Customer Acquisition Costs 

TikTok is where Facebook was eight years ago where advertisers took advantage of large ad inventories and low CPMs to efficiently acquire new customers. 

Performance-Focused 

We work with clients to set up goals around ad spend, customer acquisition costs, conversion rates, and other key metrics. Then we continuously optimize to achieve those goals. 

The Power of Full-Funnel Creative

Our Full-Funnel Creative strategy, which focuses on developing advertising creative for different audience segments at each stage of the buyer’s journey, helps you give Instagram’s machines the signals they need to improve ad delivery and maximize value for your business.

Flexible Budgets

We work with retailers, ecommerce brands, and subscription companies with a wide range of budgets. Whether you spend over $1M a month or just want to run a $15,000 test, we here to help and would love to chat with you.

Creative Production Experts

Our team has worked with brands of all sizes and across many industries to produce original, viral creative that helps businesses build brand and product awareness, acquire new customers, and differentiate from the competition.

Influencer Network

We have influencer partnerships that allow us to directly source and collaborate with a variety of influencers – perfect for your brand. We also access the influencer’s social accounts to directly push ad dollars behind their organic content.

Measurement and Reporting 

Be confident that all pixels and possible third-party integrations are accurately measuring our marketing efforts. Then use our custom dashboards to interpret data in real-time. 

Younger Demographic 

There is no better social platform to target customers in a younger demographic. That being said, younger consumers have different buying behavior and your ad content must represent that.

TikTok FAQs

If you’re completely new to advertising on TikTok, you might be wondering how it all works. Read through the following questions and answers to learn more about which types of businesses advertise on TikTok, how much money you need to spend, and why you might want to hire a TikTok ads agency to help. 

What is TikTok?

TikTok is an app that people and brands use to create and share short-form 15-second videos. Users, also known as creators, create videos to educate, entertain, and build a community of followers. 

Who Uses TikTok?

According to Hootsuite, most users on the platform are under the age of 30. Pew Research has reported that 48% of adults between 18-29-years-old in the U.S. use TikTok. Only 14% of users on the platform are between the ages of 50-64, and only 4& above the age of 65. 

How Much Money Do You Need to Spend on TikTok?

TikTok explains on their website that “to ensure that your ads have sufficient budget, the minimum budget at the campaign level is $50 and the minimum budget at the ad group level is $20.” 

What Types of Businesses Should Advertise on TikTok?

TikTok is perfect for brands targeting a younger, more tech-savvy audience. It also works well for consumer-facing brands with a well-establish brand, reputation, and online presence. 

What Does a TikTok Ads Agency Actually Do?

A TikTok ads agency starts by taking time to understand your business goals, your strategic direction, and your past performance running TikTok ads. 

From there, they work with you to optimize or develop ad creative, launch TikTok ads tests, create new audiences to target, and measure and evaluate performance. A TikTok ads agency like Playbook Media also has direct access to representatives at TikTok who can help if you’re having trouble launching ads successfully on the platform. An ads agency becomes your strategic partner on the platform—the team you turn to when you need to develop new creative, launch a new test, figure out how to maximize performance, and work diligently to keep costs under control. 

How Do You Know When You Should Hire a TikTok Ads Agency?

You should consider hiring a TikTok advertising agency if you want to understand whether or not the app could be a viable advertising channel for your business. It would also be helpful to hire an agency if you’d like to increase your advertising budget but aren’t sure what your approach or strategy should be. 

How Do You Pick the Right TikTok Ads Agency?

Picking the right TikTok advertising agency is essential. The right agency should be able to:

  • Speak to their deep understanding of TikTok, TikTok demographics, and types of TikTok ads
  • Educate you on how the channel can work for your business
  • Develop effective creative and advertising campaigns
  • Evaluate ad performance and metrics and make recommendations
  • Ask you about your objectives and audiences
  • Show you examples of past success
  • Work seamlessly with your existing team

Schedule a Call with Our TikTok Ads Team Today

Our TikTok ads team has experience working with clients, big and small, across all industries and business models.

Start building better creative and campaigns that help maximize performance and bring more dollars and customers to your brand.

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