Why You Need an SEO Agency

If you want to be found by your target audience when they go searching for help on Google or Bing, you need to have a clear understanding of search engine optimization, otherwise known as SEO. Building and implementing the right SEO strategies can help you build brand and product awareness, increase traffic to your website, improve user experience, generate more leads, and drive more website conversions.

If You’re Not Investing in SEO Now, You’re Already Behind

SEO is a long-term play. The sooner you start optimizing your website and product pages for search engines, the sooner you’ll start experiencing the payoff. If you’re not giving any attention to SEO yet, you’re missing out on a huge opportunity that could help you differentiate from competitors, secure more customers, and scale your business.

An SEO Agency Can Help You Build a Long-Term Strategy That Brings Measurable Impact to Your Business

Playbook Media is an SEO agency that can help you increase traffic to your website by improving how and when you show up in search results.

Our Approach to SEO

Our approach to SEO is comprised of four core pillars:

Structure

By structuring accounts for scale, we allow liquidity within the Facebook advertising system to deliver the right ads to the right person at the right time. This includes following the Power 5 methodology, segmenting audiences by funnel position, and allowing open budgets with bid-caps to control costs.

Integration

Because Facebook is a machine learning platform, the data integration between Facebook and your system is key to delivering performance and scale. This means leveraging Facebook’s conversion API, aligning events at each touchpoint in the funnel, and passing relevant data within each event, all while taking into account the changing privacy ecosystem around cookies and IOS/Android tracking.

Optimization

Although algorithmic advertising has improved immensely in the past few years, an expert at the helm is still an absolute requirement. Platform changes, measurement headwinds, and bugs are all an ever-persistent reality. The PBM media team constantly flags concerns and makes course changes as needed with attention paid to keeping accounts out of the learning phase as much as possible.

Creative

Our creative strategy is central to our Facebook approach. By developing a wide range of thumb-stopping creative assets, we are able to widen the top of the funnel, lower CPM’s, increase reach and return on ad spend.

Content/Keyword Strategy

We are experts in identifying the right keywords for your business across all steps of the buyer funnel. With this direction in hand we can recommend optimizations to existing content as well as new content to be created that will start having your domain on Page 1 of Google for key revenue driving queries.

Site Navigation

Great content is one thing, but search engines and users need to find it as easily as possible. Our approach focuses closely on your site architecture, and ensure we are building a content web that facilitates Google’s and users’ understanding of the business, the related keywords and themes.

Technical

Backend site performance is as important as front end content and navigation. Our experts can work hand in hand with your developers to ensure the site’s code and design is built by Google’s best practices and recommendations to help the site load quickly and enhance user’s engagement and site experience

Keeping Up With Google’s Changes

Google is constantly tweaking and updating its ranking algorithm as well as testing new features and layouts of its search results, and more. Our team are passionate about staying up to date and measuring the impact of all these changes to make sure our strategy is on the cutting edge of SEO trends and we stay 2 steps ahead of your competitors.

Why Companies Hire Playbook Media as Their SEO Agency

Playbook Media is uniquely positioned to help growing companies build and implement successful SEO strategies. Here are some benefits of hiring us as your SEO partner:

Deep Knowledge and Experience

Our team is comprised of industry experts with a combined 15 years of experience helping clients increase website traffic, user experience, and conversions with SEO.

True Performance Pricing

We believe in our approach and our clients, which is why we back up our strategy with True Performance Pricing—a bold new pricing model that ensures we only make money when you do.

Real Results That Drive Your Business Forward

We’ve helped businesses of all sizes grow by understanding goals, optimizing existing strategies, and creating website content that shows up on the first page of search results.

SEO FAQs

If you’re completely new to SEO, you might be wondering how it all works. Read through the following questions and answers to learn more about which types of businesses invest in SEO, why SEO is important, and how an SEO agency can help.

What is SEO?

SEO stands for search engine optimization. Search engine optimization is the process of making improvements to your website to make it easier and more compelling for your target audience to find and visit.

Search engines like Google and Bing populate search results by crawling websites with bots, analyzing pages and content, and taking hundreds of factors into consideration to decide how to rank each page.

You can’t pay these search engines to improve how your website ranks in search results, but you can work to give them better signals—and that’s where SEO comes into play.

 

Why is SEO Important?

SEO is a highly technical process that when done correctly can yield big returns for your business.

As mentioned above, you can’t pay for better organic search results. Instead, you have to work hard to prove to search engines like Google and Bing that your content is content that their users will find useful.

According to Ahrefs, “a whopping 94.3% of pages out of roughly two million pages didn’t get even a single visitor from Google.” The reason why? These pages are not optimized for SEO. In other words, they aren’t giving Google and Bing the signals needed to understand how or even if they should be ranked in search results.

An SEO agency can help you understand what signals Google and Bing are looking for and how to make sure these search engines are receiving them from your website pages.

 

What Types of Businesses Should Invest in SEO?

If you’re in a highly competitive field, you should consider investing in SEO. The right SEO strategy can help you beat competitors in search when you can’t out-bid them with paid ads. You should also consider investing in SEO if you’re trying to build brand awareness and position your company as a trusted thought leader in your industry.

 

What Does an SEO Agency Actually Do?

An SEO agency can help you identify and solve technical problems on your website that negatively impact your ability to show up in search results. They can also help you design proactive strategies to rank for new keywords and keyword phrases that will help bring qualified traffic to your website. An agency can track, interpret, and act on website analytics and help you understand and prioritize changes that need to be made on your website. An SEO agency also stays up-to-date on changes being made to algorithms and enables you to ensure that you are always following the best practices you need to follow to continue driving traffic from search.

 

How Do You Know When You Should Hire an SEO Agency?

You should consider hiring an SEO agency if you’re looking to drive more qualified leads to your website. If you don’t have someone on your internal team who can help with SEO, an agency can help fill the gap and bring a breadth of experience to help you move quickly.

 

How Do You Pick the Right SEO Agency?

Picking the right SEO agency is essential. The right agency should be able to:

  • Speak to their deep understanding of SEO, Google, Bing, and analytics
  • Educate you on how the channel can work for your business
  • Develop effective keyword strategies
  • Perform technical SEO audits on your website
  • Ask you about your objectives and audiences
  • Show you examples of past success
  • Work seamlessly with your existing team

Schedule a Call with Our SEO Team Today

Whether you’re a scrappy startup who is only dipping your toe in the water or a scaled enterprise, our team of SEO experts will develop a strategy tailored to your specific business growth stage.

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