Why You Need an Instagram Marketing Service
Instagram is one of the best channels you can turn to when you need help reaching, educating, and selling your product or service to your ideal customers. But with nearly 1 billion monthly active users spending time on the platform, it can be difficult to build a strategy on your own that you know will deliver the right ads to the right segment of people at the right moment in time.
Weak Instagram Ads Cost Your Business Too Much Money
Running ads on Instagram can get expensive, especially if you have ads that aren’t being seen by the right people or campaigns that aren’t built the right way. Learning how to maximize performance and launch better ads can take a lot of time, energy, and focus away from the rest of your business.
An Instagram Marketing Agency Can Help You Maximize Performance While Keeping Costs Under Control
Playbook Media is an Instagram ads agency that can give you the strategy, creative production, and technical support you need to maximize ad performance while keeping advertising costs under control.
“In 2019, the Hera London business grew tremendously, thanks in huge part to the team at Playbook Media who managed all of our paid ads on Facebook and Instagram.”
— Ash White, Founder & CEO Hera
Our Approach to Advertising on Instagram
Our approach to advertising on Instagram is comprised of four core pillars:
By structuring accounts for scale, we allow liquidity within the Instagram advertising system to deliver the right ads to the right person at the right time. This includes following the Power 5 methodology, segmenting audiences by funnel position, and allowing open budgets with bid-caps to control costs.
Because Instagram is a machine learning platform, the data integration between Instagram and your system is key to delivering performance and scale. This means leveraging Instagram’s conversion API, aligning events at each touchpoint in the funnel, and passing relevant data within each event, all while taking into account the changing privacy ecosystem around cookies and IOS/Android tracking.
Although algorithmic advertising has improved immensely in the past few years, an expert at the helm is still an absolute requirement. Platform changes, measurement headwinds, and bugs are all an ever-persistent reality. The PBM media team constantly flags concerns and makes course changes as needed with attention paid to keeping accounts out of the learning phase as much as possible.
Our creative strategy is central to our Instagram approach. By developing a wide range of thumb-stopping creative assets, we are able to widen the top of the funnel, lower CPM’s, increase reach and return on ad spend.
We have influencer partnerships that allow us to directly source and collaborate with a variety of influencers – perfect for your brand. We then take influencer content that was created for your brand and products, edit it into direct response ads, and launch them as Facebook & Instagram ads. We also access the influencer’s social accounts to directly push ad dollars behind their organic content.
Why Companies Hire Playbook Media as Their Instagram Agency
Brands of all sizes partner with Playbook Media to help them build and execute a profitable Instagram advertising strategy. Here’s what our team brings to the table:
Deep Knowledge and Experience
Our team is comprised of industry experts with a combined 15 years of experience growing client accounts on Instagram and Facebook.
Measurement and Incrementality
The Instagram strategies we develop and implement for our clients are built specifically with measurement and incrementality in mind, which allows us to produce revenue-generating ad campaigns that reach the right people at the perfect moment in time.
The Power of Full-Funnel Creative
Our Full-Funnel Creative strategy, which focuses on developing advertising creative for different audience segments at each stage of the buyer’s journey, helps you give Instagram’s machines the signals they need to improve ad delivery and maximize value for your business.
We work with retailers, ecommerce brands, and subscription companies with a wide range of budgets. Whether you spend over $1M a month or just want to run a $15,000 test, we here to help and would love to chat with you.
True Performance Pricing
We believe in our approach and our clients, which is why we back up our strategy with True Performance Pricing—a bold new pricing model that ensures we only make money when you do.
Real Results That Drive Your Business Forward
We’ve helped businesses of all sizes grow by understanding goals, optimizing existing ads, and launch new, scalable ad strategies and ad campaigns that drive repeatable results.
Instagram Marketing Service Case Study
After their Series B in 2018, Imperfect Foods needed to efficiently scale their customer acquisition by converting new audiences on Instagram and expanding their regional footprint across the US.
The Playbook Media team took over the paid Instagram/Facebook program in August of 2018 and over the next two years, using smart, scalable playbooks, helped Imperfect Foods expand to over 15,000 zip codes in 38 states while decreasing the CAC to acquire hundreds of thousands of new customers.
To help Imperfect Foods optimize Instagram:
- Playbook Media ran over 64 tests with 28 controls and 102 variables to understand how to best optimize ad performance.
- Playbook Media developed a process for shooting, editing, and testing direct response videos, which led to a 72% increase in signup volume and a reduction in CAC by 5%.
- Playbook Media developed and tested custom landing pages, which improved conversion rates by up to 39%.
- Playbook Media drove a 134% conversion lift among people who had the opportunity to see ads from Imperfect Foods, which resulted in hundreds of thousands of additional, incremental conversions.
- In the end, Playbook Media was able to double Imperfect Foods’ investment on Facebook and Instagram between 2018 and 2019 and quadrupled it in 2020, while also decreasing the average cost to acquire a new customer sign up.
“Playbook Media expanded our brand messaging through the voice of Influencers allowing us to reach new audiences on Facebook and Instagram.”
— Aleks Strub, CMO at Imperfect Foods
Instagram Ads FAQs
If you’re completely new to Instagram ads, you might be wondering how it all works. Read through the following questions and answers to learn more about which types of businesses advertise on Instagram, how much money you need to spend, and why you might want to hire an Instagram ads agency to help.
What Are Instagram Ads?
Instagram ads are paid messages and visuals that target users based on demographics, interests, and behavior. When you create an Instagram ad, you select an objective you’d like your campaign to achieve, such as raising awareness for your brand, driving traffic to your website, or increasing product sales or app downloads.
How Much Money Do You Need to Spend on Instagram Ads?
You can spend as little as $10 per day running an Instagram ad, but in order to gather enough data to learn about your audience and maximize ad performance, you should be prepared to spend around $3,000-5,000 on an initial campaign.
Why is Instagram Marketing Important?
Instagram has roughly 1 billion monthly people actively using the platform to publish content, interact with friends, and shop from brands. Aside from Facebook, it’s one of the largest and most active online communities your business has the opportunity to reach.
What Types of Businesses Should Advertise on Instagram?
Ecommerce brands, retailers, subscription services, and any other businesses that sell products to consumers can and should advertise on Instagram.
What Does an Instagram Marketing Agency Actually Do?
An Instagram ads agency starts by taking time to understand your business goals, your strategic direction, and your past performance running Instagram ads.
From there, they work with you to optimize or develop ad creative, launch Instagram ads tests, create new audiences to target, and measure and evaluate performance. An Instagram ads agency like Playbook Media also has direct access to representatives at Instagram who can help if you’re having trouble launching ads successfully on the platform. An ads agency becomes your strategic partner on the platform—the team you turn to when you need to develop new creative, launch a new test, figure out how to maximize performance, and work diligently to keep costs under control.
How Do You Know When You Should Hire an Instagram Agency?
You should consider hiring an Instagram ads agency if your current set of ad creative isn’t performing well, if you’re spending too much time and money trying to make the channel work, or if you want to understand if Instagram ads can help you take your business to the next level.
How Do You Pick the Right Instagram Partner?
Picking the right Instagram ads agency is important. The right agency should be able to:
- Speak to their deep understanding of Instagram ads
- Educate you on how the channel can work for your business
- Develop effective written and visual creative to test
- Ask you about your objectives and audiences
- Understand measurement and incrementality
- Show you examples of past success
- Work seamlessly with your existing team
Schedule a Call with Our Instagram Ads Team Today
Whether you’re a scrappy startup who is only dipping your toe in the water or a scaled enterprise looking to develop intricate campaigns, our team of expert Instagram media buyers will develop a strategy tailored to your specific business growth stage.