Why You Need a Google Ads Agency

Did you know Google has control over roughly 92% of the search engine market share worldwide? With as many as 5.6 billion searches being performed every day, it’s no wonder why businesses are in a constant state of fierce competition for the attention and wallets of consumers who regularly use the platform. But winning that sort of competition isn’t easy. 

You Can Waste A Lot of Money Running Inefficient Google Ads

Google and Facebook are the two sides of the absolutely necessary coin needed to get your digital campaigns humming. Where Facebook is the best channel to create demand for your product, Google is the best place to capitalize on existing demand for your product category.

The problem is, it’s easy to waste money advertising on Google if you don’t know what you’re doing or how to replicate and scale what’s working.

A Google Ads Agency Can Help You Maximize Performance

Playbook Media is a Google ads management agency that can help you get the most out of paid search. Whether you want to understand how to build and optimize Google ads or you need help advertising to your audience on YouTube, Playbook Media can help. 

Our Approach to Google Ads

Our expert SEM team maximizes ad performance by focusing on improving Quality Score, a key Google metric which impacts both actual CPC and ad placement. Through Google experiments, we test ad variations and rotate different value props/use cases in messaging to seek better performance.

Additionally, our SEM team works to optimize your shopping feeds to ensure your shopping ads are showing up on highly relevant SERPs with high converting images and product descriptions. Finally, our team drives low cost and high intent traffic through Google Display Network and Youtube to help drive both discovery of your products through intent-based audiences and conversions through retargeting campaigns.

Why Companies Hire Playbook Media to Help with Paid Search

Playbook Media is uniquely positioned to help growing companies build and implement successful paid search strategies.

Here are some benefits of hiring us as your Google ads partner:

Deep Knowledge and Experience

Our team is comprised of industry experts with a combined 15 years of experience growing client accounts on the platform. 

Measurement and Incrementality

The strategies we develop and implement for our clients are built specifically with measurement and incrementality in mind, which allows us to produce revenue-generating ad campaigns that reach the right people at the perfect moment in time. 

Google Partner

Playbook Media has been certified as a Google Partner, which ensures that our team members are equipped with the knowledge, tools, and latest best practices needed to develop and launch successful strategies and campaigns for our clients. 

Flexible Budgets

We work with clients who have a wide range of budgets. Whether you spend over $1M a month or just want to run a $15,000 test, we are here to help and would love to chat with you.

True Performance Pricing

We believe in our approach and our clients, which is why we back up our strategy with True Performance Pricing—a bold new pricing model that ensures we only make money when you do.

Real Results That Drive Your Business Forward

We’ve helped businesses of all sizes grow by understanding goals, optimizing existing ads, and launch new, scalable ad strategies and ad campaigns that drive repeatable results.   

Google Ads FAQs

If you’re completely new to Google ads, you might be wondering how it all works. Read through the following questions and answers to learn more about which types of businesses advertise on Google, how much money you need to spend, and why you might want to hire a Google ads agency to help. 

What Are Google Ads?

Google ads enable you to target users throughout the buyer journey. The type of ads and ad campaigns you create will depend on where your audience spends their time, how much they know about your business and products, and what your goals are. For example, you can create ads that drive brand awareness, increase website traffic, capture leads, convert more customers, or build brand and product loyalty. These ads can be incorporated into campaigns for Search, Display, Shopping, YouTube, and Google Play. 

How Much Money Do You Need to Spend on Google Ads?

On Google, you can choose to set an average daily budget or a shared budget for one campaign or across multiple campaigns. If you’re completely new to advertising on the platform, Google recommends starting small, with as little as $10-50 for an average daily budget. If you have experience advertising on the platform and you’re simply looking to optimize and scale, reach out to us—we can help you decide how and where to apply your budget to yield the best results. 

Why is Search Engine Marketing Important?

Google is the #1 search engine in the world. It has become synonymous with information-finding and virtually everyone uses it to navigate to websites, learn more about products and brands, and online shop. If you want to compete for the attention and dollars of the people who use Google on a regular basis, you need to be willing to spend money advertising on the platform. 

What Types of Businesses Should Advertise on Google?

Any B2B or B2C business that wants to increase awareness, drive more website traffic, and convert more customers online. 

What Does a Google Ads Agency Actually Do?

A Google ads agency starts by taking time to understand your business goals, your strategic direction, and your past performance running Google ads. From there, they work with you to optimize or develop ad creative, launch tests, create new audiences to target, and measure and evaluate performance. An ads agency becomes your strategic partner on the platform—the team you turn to when you need to develop new creative, launch a new test, figure out how to maximize performance, and work diligently to keep costs under control. 

How Do You Know When You Should Hire a Google Ads Agency?

You should consider hiring a Google ads agency if your ad campaigns aren’t performing well, if you’re spending too much time and money trying to make the channel work, or if you want to understand if Google ads can help you take your business to the next level. 

How Do You Pick the Right Google Ads Agency?

Picking the right Google ads agency is important. The right agency should be able to:

  • Speak to their deep understanding of Google ads
  • Educate you on how the channel can work for your business
  • Develop effective written and visual creative to test
  • Ask you about your objectives and audiences
  • Understand measurement and incrementality
  • Show you examples of past success
  • Work seamlessly with your existing team

    Schedule a Call with Our Google Ads Team Today

    Our Google Ads team has experience working with clients, big and small, across all industries and business models.

    Start maximizing conversions through an integrated Google ads approach that targets high intent customers through Search, Display, Shopping, Video, and App campaigns.

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