CASE STUDY
Maximus Tribe: 87% greater scale and improved efficiency with creative testing and native AI targeting
Maximus Tribe is a high-growth B2C brand that provides safe, cutting-edge, doctor-prescribed medical protocols for men to achieve optimal health & performance. They partnered with Playbook to scale sales of their flagship product on Facebook while keeping costs efficient – all while respecting the strict privacy standards of the health industry that curtailed targeting options.
The Playbook Media Approach
The Playbook team began by using creative produced by Maximus and analyzed performance to make recommendations on further creative versions. In total, we tested 19 creative themes that helped us engage valuable audience pockets – particularly important because we had to use broad targeting from the outset to respect the sensitive data-sharing standards of the health industry.
We rapidly scaled our ads based on lower-funnel performance, which allowed us to feed learnings into Facebook’s algorithm. Ultimately, we increased Maximus’ marketing spend by 87% in four months, all while improving their CPAs and ROAS.
The Results
In the first four months under Playbook Media management, and in tandem with Maximus Tribe’s ongoing landing page optimization, the brand’s Facebook campaigns achieved the following:
87%
Increased scale
25%
Lower CPA
96%
Increased ROAS
“We were seeking an effective strategy to augment sales of our flagship product through Meta. Playbook Media outlined a plan that anticipated a significant ramp-up in spend over the next four months. Their strategy included creative testing and scaling, all while improving our CPAs. They exceeded our expectations by achieving a phenomenal scale during this period. We are eager to continue our partnership with Playbook Media and are confident about surpassing even more ambitious targets in the future.”
-Dave Lastovskiy, Maximus Tribe
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