3x purchase volume increase
with Facebook advertising
When HelloFresh, a leading meal kit company, needed to increase purchases in select European regions within strict efficiency goals, they looked to Playbook Media to help.
The Playbook Media Approach
After analyzing HelloFresh’s business model and customer journey, the Playbook Media team proposed extending the 1-day optimization window used for most of the client’s ads.
Playbook Media focused on regular creative testing coupled with an ongoing analysis of creative strategies employed by HelloFresh’s competitors
The Playbook Media team supported the client with in-depth reporting, providing performance analysis and advising on next steps to hit business goals.
We concluded that HelloFresh targeting should account for purchase latency from users doing their research and considering other options.
In just 6 months HelloFresh was able to achieve the following results:
Increased purchase volume
Decreased cost per purchase
Fueled by success with this initiative, and with a reporting and analysis structure in place, the Playbook Media team continued to introduce ideas to increase scale while consistently improving results.