SEM Growth Analyst – Google Shopping

Playbook Media is looking for an experienced digital marketer with the passion and know-how to drive growth for our early-stage, well-funded Direct-to-Consumer clients.  As an SEM Growth Analyst, your primary responsibility will be to plan, execute and report on successful paid Google and Microsoft marketing campaigns.

 

About Us:

Founded by experienced Silicon Valley marketing professionals, Playbook Media has adopted a fully remote-work environment on the West Coast, with access to office space in Los Angeles and San Francisco. We work with venture-backed, “disruptor” companies to accelerate customer acquisition through expert media buying, performance focused creative production and deep analytical rigor. We pride ourselves on understanding our clients’ needs and partnering with their internal marketing teams to solve the problems core to their growth challenges.

 

 Role Responsibilities: 

  • Help manage and optimize client PLA (Product Listing Ads) within Google Ads, Google Merchant Center and Microsoft Ads
  • Day to day management of paid search campaigns including keyword generation, ad copy writing, testing, bid management and landing page optimizations
  • Manage forecasting, spend pacing, and budget management across all paid search campaigns to ensure efficient, sustainable growth
  • Ongoing paid search optimization, targeting improvements, and keyword expansion efforts
  • Determine target demographics, trends and insights to achieve campaign goals
  • Create and maintain reporting to demonstrate results and track performance over time
  • Work closely with the Director of SEM to develop strategies that are in line with meeting client objectives
  • Participate in regular client-facing meetings to review performance and objectives

 

Role Requirements:

  • Minimum of 3 years’ experience managing complex Google and Bing Shopping and SEM campaigns for Direct-to-Consumer brands
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Prior management of product feeds through 3rd party tools like GoDataFeed and DataFeed Watch
  • Detail-oriented, analytical and proactive thinker, with a desire to deliver results
  • Excellent communication skills – able to interface with clients, understand their goals and work towards delivering results
  • Strong analytical skills, including experience with Google analytics, Google sheets and Excel

 

Preferred Qualifications:

  • 3+ years’ experience buying, optimizing, or measuring digital media for a digital marketing agency
  • Experience working on, or leading, a Growth team for a consumer-focused brand
  • Experience at Google or Microsoft in an advertising focused role (sales, measurement)
  • Experience with lift testing, multi-channel attribution tools & methodologies

 

Great Benefits:

  • Competitive salary and bonus/profit sharing program
  • 401(k) with company match
  • Medical, Dental, and Vision coverage
  • Uncapped vacation and sick time
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