by Jimmy Liao | Jun 12, 2024 | Growth Strategies, Marketing
Google advertising is a great tool to help advertisers connect with people looking for their product or service. That said, if you don’t use its full functionality well, you run the risk of missing the people who are actually qualified to purchase your product or...
by Jimmy Liao | Apr 9, 2024 | Growth Strategies, Marketing
One of my favorite initiatives as VP of Search at Playbook Media is doing audits of brands’ marketing campaigns. It’s incredibly gratifying to show smart marketers where they could be saving (and reinvesting) their budget—on average, we can save brands 20% of their...