Channel Expansion: The Complete Guide
The most successful growth marketers have track records of successful channel expansion. In this comprehensive guide, we teach you when to test new channels, which new channels to test, and how to assess for viability.
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About this book
Real strategies. Fast results.
Culled from incredible Reforge resources and years of high-performing growth campaigns for B2C/D2C clients, our guide presents actionable, step-by-step frameworks to help you identify, test, and scale your future growth channels. Don’t settle for high costs of monopoly channels; find your customers wherever they engage.
Want other ways to speed up your growth?
Check out our Battle-Ready Strategies to Beat Growth Stagnation, which will teach you the KPI adjustments, budget shifts, staffing strategies, and off-media optimization techniques to future-proof your growth.