by Vad Pishkov | May 8, 2024 | Growth Strategies
Does the title of this blog speak directly to your experience? You’re in good company; many is the brand that’s come to Playbook Media facing this exact scenario. I have good news: it’s very likely you don’t need to spend more to overcome this challenge. But you...
by Vad Pishkov | Apr 25, 2024 | Growth Strategies
In this multiple-part series, we’re highlighting how you can become a savvier Meta marketer by minimizing cost and maximizing results. This may be the last article in “Get More from Your Meta Money” (where we look at targeting with Meta Advantage+ Catalog Ads), but...
by Jimmy Liao | Apr 9, 2024 | Growth Strategies, Marketing
One of my favorite initiatives as VP of Search at Playbook Media is doing audits of brands’ marketing campaigns. It’s incredibly gratifying to show smart marketers where they could be saving (and reinvesting) their budget—on average, we can save brands 20% of their...
by Vad Pishkov | Apr 3, 2024 | Growth Strategies
In this multiple-part series, we’re highlighting how you can become a savvier Meta marketer by minimizing cost and maximizing results. As announced at the 2024 Meta Marketing Summit, Meta is introducing a new release to help advertisers shore up their tracking and...
by Vad Pishkov | Mar 27, 2024 | Growth Strategies
In this multiple-part series, we’re highlighting how you can become a savvier Meta marketer by minimizing cost and maximizing results. Our most recent article kicked off our tips on Meta Advantage+ catalog ads. Why stop a good thing? Today, we dive into testing the...