by Bryan Karas | Jun 26, 2024 | Growth Strategies, Marketing
Over the years, we’ve been approached by dozens of smart, ambitious brands who suspect their big agency partner might not be the right fit. We recognize the signs that it’s time to make a change, and we suspect that just about every brand-side marketer reading...
by Jimmy Liao | Jun 12, 2024 | Growth Strategies, Marketing
Google advertising is a great tool to help advertisers connect with people looking for their product or service. That said, if you don’t use its full functionality well, you run the risk of missing the people who are actually qualified to purchase your product or...
by Erica Peacock | May 29, 2024 | Growth Strategies, Marketing
So you’re winning customers and growing revenue—that’s good! But don’t commit the all-too-frequent mistake of ignoring the long-term potential of using your customer data. Those customers are more than just revenue sources; in aggregate, they’re key to driving better...
by Vad Pishkov | May 23, 2024 | Growth Strategies, Marketing
Expert marketers know that last click attribution is a flawed, limiting perspective on media performance. Yet even in 2024, with cookies on the way out, it persists. And it curtails a brand’s marketing potential. A Necessary Pivot Late in 2022, we signed a client that...
by Vad Pishkov | May 14, 2024 | Growth Strategies
We’ve all got guilty pleasures. For too many performance marketers, their guilty pleasure is an addiction to the shiny low costs of last click attribution. It’s not easy to snap your fingers and switch to a more robust measurement model, whether that’s MTA...