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Welcome to the Playbook Blog​

Get the latest insights on marketing breakthroughs for high-growth brands.

Is It Time to Ditch Your Agency? These Signs Point to Yes

Bryan Karas
Jun 26 2024
We recognize the clues that it's time to find a new advertising agency. If you think this sounds like you, here are 10 sure signs.

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4 Mistakes to Avoid When Creating Google Ads Audiences

Jimmy Liao
Jun 12 2024
If you don’t use Google Ads well, you run the risk of missing the people who are actually qualified to purchase your product or service.

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3 Ways to Use Audience Lists to Power Up Your Performance

Erica Peacock
May 29 2024
Don’t make the mistake we see many brands making and ignore the long-term impact your customer data can make.

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One Client’s Road to a Healthier Media Mix—Could It Work for You?

Vad Pishkov
May 23 2024
Understand the dynamics of your search advertising while shifting the bulk of your budget to social.

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A Cleanse for Your Unhealthy Search and Social Attribution

Vad Pishkov
May 14 2024
We’ve laid out steps to cleanse your system of its last click addiction and move toward a healthier marketing approach.

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“Search won’t scale, and social won’t work.” Now what?

Vad Pishkov
May 08 2024
Many brands have come to Playbook Media facing this exact scenario. The good news: you likely don’t need to spend more to fix it.

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