Designing Ad Creative During COVID-19

Designing Ad Creative During COVID-19

COVID-19 has created numerous challenges for society. We’re working differently, shopping differently, and communicating differently.  One question we hearing more in conversations with our clients is this: “Should we approach ad creative differently given the current...
The Pros and Cons of Comparative Advertising

The Pros and Cons of Comparative Advertising

Subway came out with an ad campaign that wants us to take a break from the burger. It shows Ronald McDonald “taking a break” by the pool drinking a soda out of a Subway cup with a sandwich resting on the table next to him. I’m not going to lie, this is kind of...