Why You Need a Snapchat Advertising Agency
Today over 280 million people are actively using Snapchat to share and consume content and interact with followers. Have you been looking for a way to engage with younger audiences? Snapchat helps brands create and serve content that boosts awareness, drives conversions, and generates real results for businesses of all sizes.
A Snapchat Advertising Agency Can Help You Maximize Performance
Playbook Media is a Snapchat advertising agency that can help you get the most out of paid campaigns that target Snapchat users. Whether you’ve never used the platform before or you’re looking to maximize performance on existing ad campaigns, Playbook Media can help.
Why Hire Playbook Media to Help You Advertise on Snapchat?
Unique Ad Formats
Snapchat has a wide range of unique ad formats such as Snap Ads, Filters, and Lenses, that let you engage with your audience, maximize influence and humanize your brand.
Performance-Focused
We work with clients to set up goals around ad spend, customer acquisition costs, conversion rates, and other key metrics. Then we continuously optimize to achieve those goals.
Creative Production Experts
Our team has worked with brands of all sizes and across many industries to produce original, viral creative that helps businesses build brand and product awareness, acquire new customers, and differentiate from the competition.
Influencer Network
We have influencer partnerships that allow us to directly source and collaborate with a variety of influencers – perfect for your brand. We also access the influencer’s social accounts to directly push ad dollars behind their organic content.
Measurement and Reporting
Be confident that all pixels and possible third-party integrations are accurately measuring our marketing efforts. Then use our custom dashboards to interpret data in real-time.
Younger Demographic
There is no better social platform to target customers in a younger demographic. That being said, younger consumers have different buying behavior and your ad content must represent that.
Snapchat FAQs
If you’re completely new to advertising on Snapchat, you might be wondering how it all works. Read through the following questions and answers to learn more about which types of businesses advertise on Snapchat, how much money you need to spend, and why you might want to hire a Snapchat ads agency to help.
What is Snapchat?
Snapchat is a messaging app that allows users to send disappearing text, photos, and video content to friends. You can also create a collection of moments on Snapchat, known as a Story.
Who Uses Snapchat?
The largest demographic of users—37%— are between the ages of 18 and 24. 25-34 year-olds make up about 26%, and 12% are between the ages of 35-54.
How Much Money Do You Need to Spend on Snapchat?
Snapchat ads can cost as little as $5 per day, but most brands spend much more in order to optimize toward conversion goals, CPA targets, and an ideal ROAS.
What Types of Businesses Should Advertise on Snapchat?
Snapchat is perfect for brands targeting a younger, more tech-savvy audience. It also works well for consumer-facing brands with a well-establish brand, reputation, and online presence.
What Does a Snapchat Ads Agency Actually Do?
A Snapchat ads agency starts by taking time to understand your business goals, your strategic direction, and your past performance running Snapchat ads.
From there, they work with you to optimize or develop ad creative, launch Snapchat ads tests, create new audiences to target, and measure and evaluate performance. A Snapchat ads agency like Playbook Media also has direct access to representatives at Snapchat who can help if you’re having trouble launching ads successfully on the platform. An ads agency becomes your strategic partner on the platform—the team you turn to when you need to develop new creative, launch a new test, figure out how to maximize performance, and work diligently to keep costs under control.
How Do You Know When You Should Hire a Snapchat Ads Agency?
You should consider hiring a Snapchat advertising agency if you want to understand whether or not the app could be a viable advertising channel for your business. It would also be helpful to hire an agency if you’d like to increase your advertising budget but aren’t sure what your approach or strategy should be.
How Do You Pick the Right Snapchat Ads Agency?
Picking the right Snapchat advertising agency is essential. The right agency should be able to:
- Speak to their deep understanding of Snapchat, Snapchat demographics, and types of Snapchat ads
- Educate you on how the channel can work for your business
- Develop effective creative and advertising campaigns
- Evaluate ad performance and metrics and make recommendations
- Ask you about your objectives and audiences
- Show you examples of past success
- Work seamlessly with your existing team
Schedule a Call with Our Snapchat Ads Team Today
Our Snapchat ads team has experience working with clients, big and small, across all industries and business models.
Start building better creative and campaigns that help maximize performance and bring more dollars and customers to your brand.
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