Why You Need a LinkedIn Ads Agency

Today there are over 756 million people using LinkedIn to find jobs, build out their professional networks, and engage with colleagues and brands. Advertising on the platform can help you build brand and product awareness, reach buyers and decision-makers, and generate qualified leads for your business. 

Inefficient LinkedIn Ads Cost Your Business Too Much Money

You can waste a lot of time and money implementing the wrong LinkedIn ads strategy. With ad costs rising year after year and more advertisers launching new ads every month, it’s becoming more difficult than ever to reach B2B customers and capture leads while keeping costs down.

A LinkedIn Ads Agency Can Help You Maximize Performance While Keeping Costs Under Control

Playbook Media is a LinkedIn ads agency that can give you the strategy, creative, and support you need to maximize ad performance while keeping advertising costs under control. 

“We needed to efficiently scale conversions from Facebook during the peak summer period. Playbook Media helped us 10X our conversions while lowering our overall CAC.”

— Melissa Caldwell, Head of Growth at OhmConnect

Our Approach to LinkedIn Ads

Our approach to LinkedIn ads is comprised of four core pillars:

Structure

By structuring accounts for scale, we allow liquidity within the LinkedIn advertising system to deliver the right ads to the right person at the right time. This includes segmenting audiences by funnel position and allowing open budgets with bid-caps to control costs. 

Performance-Focused

We work with clients to set up goals around ad spend, customer acquisition costs, conversion rates, and other key metrics. Then we continuously optimize to achieve those goals.

Optimization

Although algorithmic advertising has improved immensely in the past few years, an expert at the helm is still an absolute requirement. Platform changes, measurement headwinds, and bugs are all an ever-persistent reality. The PBM media team constantly flags concerns and makes course changes as needed with attention paid to keeping accounts out of the learning phase as much as possible. 

Creative

Our creative strategy is central to our LinkedIn approach. By developing a wide range of thumb-stopping creative assets, we are able to widen the top of the funnel, lower CPM’s, increase reach and return on ad spend. 

Why Companies Hire Playbook Media as Their LinkedIn Ads Agency

Playbook Media is uniquely positioned to help growing companies build and implement successful LinkedIn ads strategies. Here are some benefits of hiring us as your LinkedIn marketing partner:

Deep Knowledge and Experience

Our team has a combined 15 years of experience growing client accounts on social media platforms like Facebook, Instagram, and LinkedIn. 

Measurement and Incrementality

The strategies we develop and implement for our clients are built specifically with measurement and incrementality in mind, which allows us to produce revenue-generating ad campaigns that reach the right people at the perfect moment in time. 

The Power of Full-Funnel Creative

Our Full-Funnel Creative strategy, which focuses on developing advertising creative for different audience segments at each stage of the buyer’s journey, helps you give LinkedIn’s machines the signals they need to improve ad delivery and maximize value for your business.

Flexible Budgets

We work with clients who have a wide range of budgets. Whether you spend over $1M a month or just want to run a $15,000 test, we are here to help and would love to chat with you.

True Performance Pricing

We believe in our approach and our clients, which is why we back up our strategy with True Performance Pricing—a bold new pricing model that ensures we only make money when you do.

Real Results That Drive Your Business Forward

We’ve helped businesses of all sizes grow by understanding goals, optimizing existing ads, and launch new, scalable ad strategies and ad campaigns that drive repeatable results.   

LinkedIn Ads FAQs

If you’re completely new to LinkedIn ads, you might be wondering how it all works. Read through the following questions and answers to learn more about which types of businesses advertise on LinkedIn, how much money you need to spend, and why you might want to hire a LinkedIn ads agency to help. 

What Are LinkedIn Ads?

LinkedIn ads help you build brand awareness, drive website traffic, generate leads, and increase conversions by targeting and reaching business professionals. On LinkedIn, you can create ads that appear in the LinkedIn feed or as a sponsored message in the inbox of a user. You can create ads manually and control costs by PPC or CPM, you can leverage dynamic ads to create personalized ads for individuals at scale, and you can easily track ad performance data to help you optimize campaigns over time.  

How Much Money Do You Need to Spend on LinkedIn Ads?

The minimum daily spend needed to run a LinkedIn ad is $10. The minimum lifetime budget for a new campaign is $100. According to one source, the average cost of an ad click on LinkedIn is somewhere between $5-20 depending on who you’re trying to reach. 

Why is LinkedIn Marketing Important?

There are over 756 million people on LinkedIn and more than 55 million companies with registered pages on the platform. To cut through the noise and connect you to your target audience, you have to be willing to invest in some type of advertising. 

According to data shared by one source, 4 out of 5 people who actively participate on LinkedIn are able to drive business decisions for their companies, which makes it a worthwhile community to try to reach through advertising.  

The targeting tools on LinkedIn are robust. According to the company, there are more than 200 characteristics to choose from when building targeting for your LinkedIn ads, which enables you to reach the right people with precision.

What Types of Businesses Should Advertise on LinkedIn?

Because of the nature of the platform, LinkedIn advertising tends to work best for B2B businesses, though B2C brands can also find success. 

What Does a LinkedIn Ads Agency Actually Do?

A LinkedIn ads agency can help you build both organic and paid strategies that allow you to get more out of the platform. A LinkedIn ads agency can help you boost content, set up conversion tracking, build lead gen forms, design creative, set up audience targeting, launch new ads, evaluate performance and reporting, and optimize existing campaigns. 

How Do You Know When You Should Hire a LinkedIn Ads Agency?

You should consider hiring a LinkedIn ads agency if the ad campaigns you’ve been running on the platform aren’t performing well, if you’re spending too much time and money trying to make the channel work, or if you want to understand if LinkedIn ads can help you take your business to the next level. 

How Do You Pick the Right LinkedIn Ads Agency?

Picking the right Facebook ads agency is important. The right agency should be able to:

  • Speak to their deep understanding of the LinkedIn platform, the users, and the advertising tools
  • Educate you on how the LinkedIn ads can work for your business
  • Develop effective written and visual creative to test
  • Ask you about your objectives and audiences
  • Understand measurement and incrementality
  • Show you examples of past success
  • Work seamlessly with your existing team

Schedule a Call with Our LinkedIn Ads Team Today

Whether you’re a scrappy startup who is only dipping your toe in the water or a scaled enterprise looking to develop intricate campaigns, our team of expert LinkedIn media buyers will develop a strategy tailored to your specific business growth stage.

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