Why You Need a Facebook Ads Agency

Facebook remains one of the most efficient channels companies can invest in to build a loyal and profitable customer base. But knowing where to start or how to optimize isn’t easy, especially when you’ve got your hands full running the rest of your business.

Inefficient Facebook Ads Cost Your Business Too Much Money

You can waste a lot of time and money implementing the wrong Facebook ads strategy. With ad costs rising year after year and more advertisers launching new ads every month, it’s becoming more difficult than ever to reach customers and drive sales while keeping costs down.

A Facebook Ads Agency Can Help You Maximize Performance While Keeping Costs Under Control

Playbook Media is a Facebook ads agency that can give you the strategy, creative, and support you need to maximize ad performance while keeping advertising costs under control.

“We needed to efficiently scale conversions from Facebook during the peak summer period. Playbook Media helped us 10X our conversions while lowering our overall CAC.”

— Melissa Caldwell, Head of Growth at OhmConnect

Our Approach to Facebook Ads

Our approach to Facebook ads is comprised of four core pillars:

Structure

By structuring accounts for scale, we allow liquidity within the Facebook advertising system to deliver the right ads to the right person at the right time. This includes following the Power 5 methodology, segmenting audiences by funnel position, and allowing open budgets with bid-caps to control costs.

Integration

Because Facebook is a machine learning platform, the data integration between Facebook and your system is key to delivering performance and scale. This means leveraging Facebook’s conversion API, aligning events at each touchpoint in the funnel, and passing relevant data within each event, all while taking into account the changing privacy ecosystem around cookies and IOS/Android tracking.

Optimization

Although algorithmic advertising has improved immensely in the past few years, an expert at the helm is still an absolute requirement. Platform changes, measurement headwinds, and bugs are all an ever-persistent reality. The PBM media team constantly flags concerns and makes course changes as needed with attention paid to keeping accounts out of the learning phase as much as possible.

Creative

Our creative strategy is central to our Facebook approach. By developing a wide range of thumb-stopping creative assets, we are able to widen the top of the funnel, lower CPM’s, increase reach and return on ad spend.

Why Companies Hire Playbook Media as Their Facebook Ads Agency

Playbook Media is uniquely positioned to help growing companies build and implement successful Facebook ads strategies. Here are some benefits of hiring us as your Facebook marketing partner:

Deep Knowledge and Experience

Our team is comprised of ex-Facebookers and industry experts with a combined 15 years of experience growing client accounts on the platform.

Measurement and Incrementality

The strategies we develop and implement for our clients are built specifically with measurement and incrementality in mind, which allows us to produce revenue-generating ad campaigns that reach the right people at the perfect moment in time.

The Power of Full-Funnel Creative

Our Full-Funnel Creative strategy, which focuses on developing advertising creative for different audience segments at each stage of the buyer’s journey, helps you give Facebook’s machines the signals they need to improve ad delivery and maximize value for your business.

Flexible Budgets

We work with clients who have a wide range of budgets. Whether you spend over $1M a month or just want to run a $15,000 test, we are here to help and would love to chat with you.

True Performance Pricing

We believe in our approach and our clients, which is why we back up our strategy with True Performance Pricing—a bold new pricing model that ensures we only make money when you do.

Real Results That Drive Your Business Forward

We’ve helped businesses of all sizes grow by understanding goals, optimizing existing ads, and launch new, scalable ad strategies and ad campaigns that drive repeatable results.

Facebook Ads Case Study

After their Series B in 2018, Imperfect Foods needed to efficiently scale their customer acquisition by converting new audiences on Facebook and expanding their regional footprint across the US.

The Playbook Media team took over the paid Facebook program in August of 2018 and over the next two years, using smart, scalable playbooks, helped Imperfect Foods expand to over 15,000 zip codes in 38 states while decreasing the CAC to acquire hundreds of thousands of new customers.

To help Imperfect Foods optimize Facebook:

  • Playbook Media ran over 64 tests with 28 controls and 102 variables to understand how to best optimize ad performance.
  • Playbook Media developed a process for shooting, editing, and testing direct response videos, which led to a 72% increase in signup volume and a reduction in CAC by 5%.
  • Playbook Media drove a 134% conversion lift among people who had the opportunity to see ads from Imperfect Foods, which resulted in hundreds of thousands of additional, incremental conversions.
  • In the end, Playbook Media was able to double Imperfect Foods’ investment on Facebook and Instagram between 2018 and 2019 and quadrupled it in 2020, while also decreasing the average cost to acquire a new customer sign up.

“Playbook Media expanded our brand messaging through the voice of Influencers allowing us to reach new audiences on Facebook and Instagram.”

— Aleks Strub, CMO at Imperfect Foods

Facebook Ads FAQs

If you’re completely new to Facebook ads, you might be wondering how it all works. Read through the following questions and answers to learn more about which types of businesses advertise on Facebook, how much money you need to spend, and why you might want to hire a Facebook ads agency to help.

What Are Facebook Ads?

Facebook ads are paid messages and visuals that target users based on demographics, interests, and behavior. When you create a Facebook ad, you select an objective you’d like your campaign to achieve, such as raising awareness for your brand, driving traffic to your website, or increasing product sales or app downloads.

How Much Money Do You Need to Spend on Facebook Ads?

You can spend as little as $10 per day running a Facebook ad, but in order to gather enough data to learn about your audience and maximize ad performance, you should be prepared to spend around $3,000-5,000 on an initial campaign.

Why is Facebook Marketing Important?

Facebook currently has 2.701 billion monthly active users. It’s one of the largest and most active online communities your business has the opportunity to reach. Engaging organically as a business on Facebook is important, but it’s not enough to build a loyal customer base. You have to be willing to invest money into marketing and advertising campaigns that help you reach, nurture, and convert new customers every month.

What Types of Businesses Should Advertise on Facebook?

Any business that sells goods or services to consumers online can benefit from advertising on Facebook.

What Does a Facebook Ads Agency Actually Do?

A Facebook ads agency starts by taking time to understand your business goals, your strategic direction, and your past performance running Facebook ads. From there, they work with you to optimize or develop ad creative, launch Facebook ads tests, create new audiences to target, and measure and evaluate performance. A Facebook ads agency like Playbook Media also has direct access to representatives at Facebook who can help if you’re having trouble launching ads successfully on the platform. An ads agency becomes your strategic partner on the platform—the team you turn to when you need to develop new creative, launch a new test, figure out how to maximize performance, and work diligently to keep costs under control.

How Do You Know When You Should Hire a Facebook Ads Agency?

You should consider hiring a Facebook ads agency if your current set of ad creative isn’t performing well, if you’re spending too much time and money trying to make the channel work, or if you want to understand if Facebook ads can help you take your business to the next level.